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2026-04-29 10:40
Boost Your DeFi Marketing ROI Using Accurate On‑Chain User Segmentation Tools
Key Takeaways
Onchain user segmentation groups wallets by transaction history, holdings, and lifecycle stage enabling DeFi marketers to target dormant whales, active traders, and new users with distinct, relevant messaging.
On-chain attribution links campaign spend directly to blockchain outcomes by chaining UTM parameters through wallet connection to subsequent protocol transactions, ...