DEV Community
•
2026-08-13 14:47
How to Track AI Referral Traffic from ChatGPT, Claude, Gemini and Perplexity in GA4 ?
AI assistants are becoming a measurable source of website traffic.
People now use ChatGPT, Claude, Gemini, Perplexity and other AI assistants to research products, compare tools, solve problems and discover websites.
When someone clicks a link suggested by one of these assistants, the visit may appear inside Google Analytics 4 as referral traffic.
That means you can already start identifying AI...